Why is it that a liquorice pipe can amass a loyal fanbase and find shelf space in every Danish supermarket? How can a liquorice pipe become so embedded into Danish culture that people have it tattooed on their bodies? What is it with these liquorice pipes, and why are they so popular? This was one of the many questions we set out to answer as we worked with Cloetta Denmark to define and redesign one of Denmark’s most iconic products in the market. Read more here.
Agency: Everland